Sunday, January 6, 2013

1/6: Berghoff's Straight-Up Hefeweizen

I continue my way through the sampler 12 pack.  Berghoff makes a version of my favorite style of beer - the hefeweiss.  As I have mentioned, the yeast (hefe) usually gives this style of beer a lemon-y/citrus-y flavor.  Berghoffs version does have that flavor, but not enough of it to rate it above a 3.  It is a pleasant enough version of a hefeweiss.  Pleasant; but not special.  There is no "wow-factor."

Three Bergoff's rated and three "3"s awarded.  I don't foresee a pilgrimage to their brewery in Monroe in my immediate future. 

Wikipedia said this about the 2006 sale of the Joseph Huber Brewing Company...

"Berghoff beer, Huber's most popular label, will be produced by a new company called Berghoff Brewing Co., which will contract with Mountain Crest to brew the beer at the Monroe plant. The brewery was renamed Minhas Craft Brewery."

The Minhas Craft Brewery's website doesn't mention Berghoff.  But the label still says made in Monroe.  I can't find a website for a Berghoff Brewery, either.  Apparently this is a brand that does little to no marketing and inspires little enthusiasm.  The "Berghoff Brewery" page on facebook is pathetic, with only 104 likes.  In contrast, Lakefront Brewery in Milwaukee has over 33,000 likes, and Sprecher in Glendale has over 8,000. 
I bought my 12 pack out of a need to supply beer to my New Year's Eve party guests.  It was a mix of interesting sounding flavors at a good price.  The price was kept low in part by limiting marketing.  And while no one wants to pay for marketing campaigns, a total lack of a marketing campaign (no website in 2013?) might lead one to guess the manufacturer has a total lack of enthusiasm for their product.  I believe I am tasting their lack of passion in every glass.
Jim from Milwaukee

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