Tuesday, January 29, 2013

1/29: Redd's Apple Ale

Redd's Apple Ale
Well I knew it would be different, and since the weather was unseasonably warm, I figured that I would drink a beer out of season too.  Today's beer is Redd's Apple Ale.  (If you have seen the movie "Rock of Ages," let me say "Double the "d," Double the "p" - Double the flava.")   The bottle says it is made by Redd's Brewing Company, Albany, Georgia.  Their website says nothing.  The only content is a "store locator" that doesn't currently work. 

I did some digging and discovered that SAB Miller acquired this Polish label and decided to bring it to America.  It was first rolled out primarily in the south, and is now becoming available in the midwest.  In fact these markets are going to see this 15 second commercial during the Super Bowl.  I guess this is my week to be timely with MillerCoors products.

So in paragraph three, I suppose I should start discussing the actual beverage.  In a press release they said, "The beer is 'Crisp like an Apple. Brewed like an ale.' This is no cider, it’s a golden ale with red apple hints."  I poured it in my glass, it fizzed like soda, there was no head.  I tasted it and I detected no ale taste.  I beg to differ with you marketing copywriter person; this is a cider.  Don't get me wrong - I like cider and I'll give it a 3 - but it really doesn't belong in my year of beers.

-Jim from Milwaukee

Limited Bibliography

No comments:

Post a Comment